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  <title>Middletown Forum : Here It Comes</title>
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  <pubDate>Tue, 06 Oct 2026 14:44:47 +0000</pubDate>
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   <title>Here It Comes : I thought we had already re-branded...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31424&amp;title=here-it-comes#31424</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=452">Dooraghero</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;10&nbsp;2012 at 6:23am<br /><br />I thought we had already re-branded Middletown as the Section 8 Capital of the USA.&nbsp; This is much closer to actualization than any of the other grandiose re-branding plans stated thus far.&nbsp;&nbsp;&nbsp;Maybe we can attract more folk from places like Cleveland and Detroit that are struggling to find accomodations for those who are unable or unwilling to work&nbsp;to move here.&nbsp; There&nbsp;are plenty of vacancies in Middletown.&nbsp; Hey, that could very well lead to a further influx of federal funds . . .&nbsp;But I really wonder if those folks would like visiting the "arts district"?]]>
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   <pubDate>Tue, 10 Jan 2012 06:23:02 +0000</pubDate>
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   <title>Here It Comes : Middletown gets it wrong every...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31414&amp;title=here-it-comes#31414</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=334">acclaro</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;09&nbsp;2012 at 11:50am<br /><br />Middletown gets it wrong every time, as has its new council members. You form a brand identity of your key asset, whether a low cost provider, a high end service or product, or a low tax, great amenity city. How can you alter a brand in a positive manner, when the school rank is horrific, the city deliberately avoids putting money into infrastructure including an unwillingness to reset dedicated funds taken from 1986 from roads to pay salaries and other waste, and a tax rate which is 1.75% going to be attempted to raise to 2.25%?&nbsp;]]>
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   <pubDate>Mon, 09 Jan 2012 11:50:18 +0000</pubDate>
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   <title>Here It Comes :    VietVet wrote:...Middletown...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31411&amp;title=here-it-comes#31411</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=101">Mike_Presta</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;08&nbsp;2012 at 8:06pm<br /><br /><table width="99%"><tr><td class="BBquote"><img src="forum_images/quote_box.png" title="Originally posted by VietVet" alt="Originally posted by VietVet" style="vertical-align: text-bottom;" /> <strong>VietVet wrote:</strong><br /><br />...Middletown needs to rebrand itself, said Mulligan, whose background spans sales, marketing and law.<br><br>“There’s a plan in the works now to come up with a branding strategy for Middletown and that’s important,” the 36-year-old said. “I think those efforts are going to be key."...</td></tr></table><span style='line-height: 115%; font-family: "Calibri","sans-serif"; font-size: 11pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi; mso-ansi-: EN; mso-fareast-: EN-US; mso-bidi-: AR-SA;' lang="EN">Hmm...Ifthis is what he believes and thinks is important, <span style="mso-bidi-font-weight: bold; mso-bidi-font-style: italic;"><strong><em>why didn't he campaign on it???</em></strong></span> I don'trecall him mentioning one word about "rebranding" during thecampaign...am I wrong??? Someone <span style="mso-bidi-font-weight: bold; mso-bidi-font-style: italic;"><em><strong>please correct me if I am!!!</strong></em></span></span>]]>
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   <pubDate>Sun, 08 Jan 2012 20:06:33 +0000</pubDate>
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   <title>Here It Comes : I like the city manager&amp;#039;s...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31387&amp;title=here-it-comes#31387</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=190">tomahawk35</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;05&nbsp;2012 at 10:34pm<br /><br />I like the city manager's new make over.<img src="http://middletownusa.com/forum/smileys/smiley36.gif" height="17" width="17" border="0" alt="LOL" /><img src="http://middletownusa.com/forum/smileys/smiley36.gif" height="17" width="17" border="0" alt="LOL" />]]>
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   <pubDate>Thu, 05 Jan 2012 22:34:04 +0000</pubDate>
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   <title>Here It Comes :   Spider,Are you having a dream?...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31386&amp;title=here-it-comes#31386</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=14">Pacman</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;05&nbsp;2012 at 8:51pm<br /><br />Spider,<div><br>Are you having a dream? A hallucination? or a Nightmare? Fix the roads, more retail establishments etc.?&nbsp; This town does not have the foresight or the proper people in charge downtown to makae your dreams come true.&nbsp; </div>]]>
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   <pubDate>Thu, 05 Jan 2012 20:51:02 +0000</pubDate>
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   <title>Here It Comes :   I am all for the &amp;#034;re-branding&amp;#034;...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31385&amp;title=here-it-comes#31385</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=18">spiderjohn</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;05&nbsp;2012 at 4:37pm<br /><br />I am all for the "re-branding"&nbsp; as a safe, crime, free community with smooth streets, a top-rated school system, a wide variety of retail/entertainment/dining options spread throughout the city. Vet's well=paying professional employers and a wide range/successful socio-economic range of citizens.<div>So---Ann and Joe--could&nbsp; you get started on that today?</div><div>&nbsp;</div><div>No more art or former downtown for a while though--OK?</div><div>That direction really hasn't accomplished much.</div><div>Anyone else hear that the Over the Rhine Pendleton Center is struggling big time?</div>]]>
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   <pubDate>Thu, 05 Jan 2012 16:37:44 +0000</pubDate>
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   <title>Here It Comes :       Well...Mike &#226;&#8364;&#339;the...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31384&amp;title=here-it-comes#31384</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=101">Mike_Presta</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;05&nbsp;2012 at 4:27pm<br /><br /><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font size="3"><font face="Calibri">Well...Mike “the world’s fastest human” Presta here…and I’msorry to report that my latest “re-branding” effort didn’t go too well.<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font face="Calibri"><font size="3">Once I announced my HISTORIC rebranding to the world (or atleast to everyone who has the internet) this morning, I decided that I shouldmake at least some small effort at actually changing things prior to my assaulton the world record for the 100 yard dash at the next big event at BicentennialCommons.<span style="mso-spacerun: yes;">&nbsp; </span>I was sure that next big eventwould be coming up quickly—probably this weekend—so I figured I should getstarted right away. <o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font face="Calibri"><font size="3">We are told that re-branding changes everything, so Ifigured all I would need was a few wind sprints up and down HISTORIC PennswoodDrive to get my body into top shape after decades of abuse, misuse, neglect,and infirmity, so I did my preparatory stretching and warm-ups (for me, puttingon my socks and shoes classifies as “preparatory stretching and warm-ups”) andheaded outside to tear up the street.<span style="mso-spacerun: yes;">&nbsp; </span>(Iuse the term “tear up the street” metaphorically and, as with all other streetsin our town--except for the mayor’s--our street is already crumbling, so don’tblame me!!!)<o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font face="Calibri"><font size="3">Now, due to some of my infirmities, I cannot get down intothe starting blocks (even after clearly explaining to my body that I am now “theworld’s fastest human”) so I just sort of leaned into the wind and waited onthe weekly test of the emergency sirens to signal the “start”.<span style="mso-spacerun: yes;">&nbsp; </span>Then it occurred to me that it was Thursdayand the siren testing was on Wednesday.<span style="mso-spacerun: yes;">&nbsp;</span>Now I knew that re-branding or no re-branding, I cannot stay in oneposition for more than a few minutes, let alone six days, so like a businessperson applying for a license at Middletown City Hall, I decided that I couldn’twait!!!<span style="mso-spacerun: yes;">&nbsp; </span>I was off like a shot!!!<o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font size="3"><font face="Calibri">Well…not exactly like a shot.<o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font face="Calibri"><font size="3">During my first stride (and sadly, it was still more like a “teeter”than a powerful lurch) the “foot drop” with which I am plagued caused me tostumble.<span style="mso-spacerun: yes;">&nbsp; </span>My cat-like (yes, “cat-like”: &nbsp;likea very, very, old and infirm cat) reflexes kicked in to try to help me regainmy stride…but my other knee buckled just at that crucial moment…and I wasdoomed.<span style="mso-spacerun: yes;">&nbsp; </span>Down I went…butt over tea kettle…crashingto the ground, aggravating an old rotator cuff injury with the first impact andextruding nucleus pulposus from a different lumbar disk with every roll downthe driveway apron into the gutter!!!<span style="mso-spacerun: yes;">&nbsp; </span>Mycane, which flew high into the air at the start of this event, returned to earthright after I did…and smacked me on the back of the head.<o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font face="Calibri"><font size="3">I laid there for several minutes, wracked with pain and tryingto compose myself.<span style="mso-spacerun: yes;">&nbsp; </span>(I could hear severalneighbors laughing out loud, while asking if I wanted them to call 911.)<span style="mso-spacerun: yes;">&nbsp; </span>I remembered that we had lain off several ofour firefighters, so I said no.<span style="mso-spacerun: yes;">&nbsp; </span>(I firsttried shaking my head “no”, but that hurt too much.)<o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font size="3"><font face="Calibri">After a short while, and with the aid of my wife and TripleA, I was able to get back the house, into my zero-gravity chair, and swallow acouple of pain pills (and a double shot of peppermint schnapps).<o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font face="Calibri"><font size="3">Now, I told you all of that so that I could tell youthis:<span style="mso-spacerun: yes;">&nbsp; </span>It’s all <strong><em>YOUR fault!!!</em></strong><span style="mso-spacerun: yes;">&nbsp; </span>Yes, you!!!<span style="mso-spacerun: yes;">&nbsp;</span>All of you here at MiddletownUSA.com.<span style="mso-spacerun: yes;">&nbsp;</span>All of you nattering nabobs of negativism!!!<span style="mso-spacerun: yes;">&nbsp; </span>I re-branded myself as “the world’s fastesthuman”, but <strong><em>YOU PEOPLE</em></strong> didn’t believe.<span style="mso-spacerun: yes;">&nbsp; </span>Ifall of you would’ve just wished and hoped harder…if you just would’ve&nbsp;gonealong…it would’ve happened, but no, you wouldn’t do it. <o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font size="3"><font face="Calibri">It’s all <strong><em>YOUR</em></strong> fault that <strong><em>my</em></strong> risky scheme failed!!!<o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font size="3"><font face="Calibri">So I guess I’ll go back to being plain, old HISTORIC Mike…atleast until I come up with my next re-branding brainstorm.<span style="mso-spacerun: yes;">&nbsp; </span><o:p></o:p></font></font></p><font size="3" face="Times New Roman"></font><p style="margin: 0in 0in 10pt;"><font size="3"><font face="Calibri"><strong><em>Then that will change everything!!! <img src="http://www.middletownusa.com/forum/smileys/smiley4.gif" height="17" width="17" border="0" alt="Big%20smile" /><o:p></o:p></em></strong></font></font></p><font size="3" face="Times New Roman"></font>]]>
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   <pubDate>Thu, 05 Jan 2012 16:27:49 +0000</pubDate>
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   <title>Here It Comes : The re-branding needs to be for...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31379&amp;title=here-it-comes#31379</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=797">ground swat</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;05&nbsp;2012 at 12:40pm<br /><br />The re-branding needs to be for the younger generation that we all hope will either stay or move into this town. The Commons? Good God!! What about the Master Plan? What's going on out on the highway, and all of us know that other cities are fighting for this business but who's our Eco. Devel. Point person.  Isn't this 2012???]]>
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   <pubDate>Thu, 05 Jan 2012 12:40:04 +0000</pubDate>
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   <title>Here It Comes :    Jonathan Haller wrote:Another...</title>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=313">Bocephus</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;05&nbsp;2012 at 11:17am<br /><br /><table width="99%"><tr><td class="BBquote"><img src="forum_images/quote_box.png" title="Originally posted by Jonathan Haller" alt="Originally posted by Jonathan Haller" style="vertical-align: text-bottom;" /> <strong>Jonathan Haller wrote:</strong><br /><br />Another “re-branding”???  How many times are they gonna try this before they figure out that no matter WHAT you call something…it still doesn’t change the something!!! <br><br><img src="http://3.bp.blogspot.com/_harpqh_9IwQ/SmSHctBGfzI/AAAAAAAAA58/Ar7oVGApl-U/s320/lipstick_&#111;n_a_pig.gif" border="0" /><br><br>Funny Mike</td></tr></table><div>&nbsp;</div><div><strong><font size="5">Sexy ! <img src="http://www.middletownusa.com/forum/smileys/smiley36.gif" height="17" width="17" border="0" alt="LOL" /></font></strong></div>]]>
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   <pubDate>Thu, 05 Jan 2012 11:17:08 +0000</pubDate>
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   <title>Here It Comes :      Jonathon,I can think...</title>
   <link>http://www.middletownusa.com/forum/forum_posts.asp?TID=4310&amp;PID=31377&amp;title=here-it-comes#31377</link>
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    <![CDATA[<strong>Author:</strong> <a href="http://www.middletownusa.com/forum/member_profile.asp?PF=101">Mike_Presta</a><br /><strong>Subject:</strong> 4310<br /><strong>Posted:</strong> Jan&nbsp;05&nbsp;2012 at 9:47am<br /><br />Jonathon,<div>I can think of a several very funny&nbsp;comments to make about the picture that you posted, and not one of them&nbsp;is very nice.&nbsp; They are, however, <strong><em>HISTORIC!!! <img src="http://www.middletownusa.com/forum/smileys/smiley36.gif" height="17" width="17" border="0" alt="LOL" />&nbsp;<img src="http://www.middletownusa.com/forum/smileys/smiley36.gif" height="17" width="17" border="0" alt="LOL" />&nbsp;<img src="http://www.middletownusa.com/forum/smileys/smiley36.gif" height="17" width="17" border="0" alt="LOL" /></em></strong></div>]]>
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   <pubDate>Thu, 05 Jan 2012 09:47:57 +0000</pubDate>
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