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How to Create Real SMB Value on Social Media |
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arwendt
MUSA Official Joined: May 17 2007 Location: United States Status: Offline Points: 588 |
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Posted: Feb 20 2013 at 1:52pm |
Over the last few years, the advantages of social media have become clear, and brands are seeing an unmistakable ROI from their social media efforts—namely a quantifiable increase in sales. The question surrounding social media has shifted from “Should We?” and “Why?” to “How can we do it better?” to maximize the sales opportunity. The open environment of social media, in which people compulsively share details of their daily thoughts and lives, has proven to be a tremendous ecosystem to influence their behavior and decision making, especially when it comes to making a purchase...
See the full story here: How to Cash in on Social Media and Drive Real Buiness Value
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