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iStockphoto Expert Tips For SMB Websites

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    Posted: May 01 2013 at 11:59am

iStockPhoto

In a tough economic climate, it's more important than ever for small business owners to create a website that stands out and engages new customers in order to gain a competitive edge in the marketplace and shine. 

iStockphoto Expert Tips For SMB Websites

By Rebecca Swift - iStockphoto's Head of Creative Planning

Know your brand before you begin

Before attempting to design a website, businesses must first identify their core brand values. It is essential that these values are reflected in their online presence while ensuring they are meeting the demands of their target audience. As a business, everything you do or say must send the correct message to your audience.

One way to achieve results is to invest in market research where you can ask your target audience what they like to look at. Also, by viewing your competitors' pictures and their visual language you can start to improve your own, and see what works and what doesn't.

Sourcing the best images (and ensuring copyright compliance!)

It is understandably difficult to select an image from a collection of thousands. To make it simpler, consider these five aspects when making your selection:

·        Purpose - what is the image for?

·        Tone - how do you say it?

·        Relevance - is the image relevant to the audience?

·        Timeliness - how new is the image?

·        Uniqueness - is your image one of a kind?

Continued here: iStockphoto Expert Tips For SMB Websites

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